I'm an emptynest midlife mom and a business building strategist!  I believe building your dream life begins with finding your purpose! 

hey, I'M Coleen

that my life was about to take a completely different direction.  That's when I discovered the world of online business.  The possibilities thrilled me--imagine supporting my family and achieving my dreams without ever leaving my home.  As I dove into this new world, a dream began to take shape.

i had no idea at the time... 

I've built eight brick-and-mortar businesses from the ground up while raising my children, and now I'm the proud grammy of 11 (soon to be 12) beautiful grandbabies.  Each time I grew a business to profit, I would sell it, take a breather, and soon find myself bored, jumping back into the cycle of building again.  It became a familiar pattern--hard work, burnout, rest, repeat.
Through it all, I was determined to do things on my own terms.  I wanted to be my own boss but also needed to balance my responsibilities as a full-time caregiver for my children, homeschooling them while running my businesses, and later caring for my mother.  After her passing, I found my self at a crossroads, needing to generate income again.  I weighed my options:  start another brick-and-mortar business or settle for a typical 9-to-5 job, something that felf easier but would never be fulfilling.


My story really began the moment I finally said no. No to burnout, no to sacrificing family time, and no to the endless cycle of hard work without balance.

What if I could master online entrepreneurship and create income by doing something I loved--something that fit seamlessly into my life?  If I could make money from the comfort of my farm, without missing out on the precious moments with my family, and find a way to avoid the burnout I had experienced before, I could finally build a business I wouldn't tire of.

when the tech was hard, family obligations were heavy, progress was slow, success was evading me and my self confidence was wavering

Then I hit this really Pivotal moment




where i wanted to give up, but i didn't. I kept going.
i kept studying,
learning the skills,
learning the tech
and my way around the online world.
because I thought...

Celebrating 35 years of 
marriage November 2024

My Favorite Farmer


And now i'm going to help you own yours.

Now, I'm on a mission to help midlife, empty-nest women own theirs.  My bigger dream is to teach women everywhere to find their purpose and use it to build an online business they love, while creating balance in their lives.  Because when you find that balance, you don't just build a business-- you build a life where you can be fully present for the people who matter most and truly enjoy what you've created.

That was the exact moment it all changed for me. When I started owning my own story...

EARLY RISER

EVERYDAY

PORCH SITTING

CAN'T LIVE WITHOUT IT

DETAIL ORIENTED

TO A FAULT

HOME

MY FAVORITE PLACE TO BE

BUSINESS BUILDING

FAVORITE PASTIME

not about

Comparison,
excuses,
naps,
dining out,
hustling through life

I'M NOT ABOUT

All things pink,
days in the pool,
face to face
helping you find
your midlife passion,
life
balance

all about

I'm ALL ABOUT

Beyond 
   the daily life

"I HAVE A DEEPLY HIDDEN and inarticulate desire for something beyond the daily life."

— VIRGINIA WOOLF

Schedule a Coffee Chat

LIKE MY VIBE?

I had so many questions when I first began this journey!  The biggest help I could have received would have been having someone to answer my questions, give me pointers and be a sounding board for my ideas! 
I got you girl!  Grab a coffee and let's chat!

LET'S DREAM UP YOUR NEXT STEPS

My journey to create work-life balance is a story of transformation that has been 5 years in the making!  It travels along a path that has led me from the hustle and bustle of raising a family while owning my own Chic Boutique and Airbnb's to a space where I enjoy the tranquil rhythms of the countryside life, while creating income from home with an online business I absolutely love.  It's a tale of embracing simplicity, growth, and patience.

If you like a good story, 
i've got one!